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Set against the bustling streets of Seoul, Valentino present Suga&#8217;s last performance as a symbol of youthful energy before he leaves for military service
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-100582" src="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-002.jpg" alt="" width="800" height="999" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-002.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-002-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-002-768x959.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
<a href="https://daman.co.id/tag/valentino/">VALENTINO</a> presents a magnetizing campaign for spring 2024 featuring one last performance by BTS’ Suga just before he enlists for military service. Named “The Narratives,” the campaign offers a glimpse into the day of the singer against the backdrop of the city of Seoul while unapologetically tailing him throughout, including during a fan signing on the street. Directed by Valentino’s own creative director, Pierpaolo Piccioli, and lensed by Theo Wenner, Suga effortlessly demonstrated how his typical daily life resonates with Valentino’s unexpected approach for the season. The campaign showcases the maison’s innovative twist on formal wear, made fresh with an astonishing color palette, bold floral motifs and study of proportion, all juxtaposed with its iconic, timeless code.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-100581" src="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-001.jpg" alt="" width="800" height="450" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-001.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-001-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-001-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-100583" src="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-003.jpg" alt="" width="800" height="1000" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-003.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-003-240x300.jpg 240w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-003-768x960.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-100584" src="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-004.jpg" alt="" width="800" height="800" srcset="https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-004.jpg 800w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-004-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-004-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2024/04/Suga-BTS-Valentino-Advertisement-Narratives-Spring-Summer-2024-004-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />

BTS Suga takes center stage in Valentino’s Spring 2024 campaign