BTS’ Jung Kook is Calvin Klein’s new brand ambassador

Calvin Klein gives the BTS Army a surprise by naming Jung Kook as its global ambassador for its Jeans and Underwear lines

Calvin Klein has finally revealed what its secret message on Twitter some time ago was about. Following the tweet, a black-and-white video featuring a man was also posted, causing a tumult of guesses. It was, of course, unmistakably Jung Kook. The long hair, the smiley tattoo on his finger and slender figure gave him away.

The day after, the New York-based brand made a big announcement on its social media as it proudly announced Jung Kook as the latest global ambassador for Calvin Klein Jeans and Underwear. Regarding his appointment, Jung Kook said: “I have been a fan of Calvin Klein for a long time and I’m thrilled to be their newest brand ambassador. This partnership is very special, as Calvin Klein’s heritage and brand value resonate with me.”

The 25-year-old music phenomenon added that the recent team-up had become a new opportunity for him to connect with his fans. He did connect the way BTS’ Army wanted him to as he modeled Calvin Klein’s Spring 2023 styles of ’90s Straight Denim, Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket and Relaxed Fit Standard Logo Crewneck Tee while showing off his toned physique. 

The campaign was shot by renowned Korean photographer Park Jong-ha.