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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<p><em>Titled &#8220;It&#8217;s for Life,&#8221; the newly-unveiled Fall/Winter 2024 Eyewear campaign by BOSS dazzles with a stylish celebration of self-expression</em></p>
<figure id="attachment_105037" aria-describedby="caption-attachment-105037" style="width: 1920px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-105037" src="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look3_Eyewear_Optical_003-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption id="caption-attachment-105037" class="wp-caption-text">Burna Boy in BOSS</figcaption></figure>
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<p>Renowned for its iconic logo and meticulous attention to detail, BOSS has unveiled its Fall/Winter 2024 eyewear campaign in partnership with the Safilo Group. This eyewear line offers a selection of optical frames and sunglasses constructed from innovative and ecological materials. Many designs feature Acetate Renew, a bio-based recycled material, while the lenses are crafted from either bio-based nylon or Tritan Renew, a high-quality recycled plastic. The collection includes the bold, vibrant BOSS SIGNATURE BOLD frames, the sleek and lightweight BOSS SIGNATURE LIGHT frames, and the BB LOGO series in highlights metal sunglasses with the signature BB logo and iconic BOSS detailing.</p>
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<figure id="attachment_105034" aria-describedby="caption-attachment-105034" style="width: 1920px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-105034" src="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look2_Eyewear_Optical1_001-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption id="caption-attachment-105034" class="wp-caption-text">Lee Jong Suk in BOSS</figcaption></figure>
<p>The ad campaign has an all-star cast of international talent photographed by Mikael Jansson. South Korean actor Lee Jong-suk, Italian tennis player Matteo Berrettini and Grammy-winning Nigerian singer-songwriter Burna Boy are among the stars of the campaign. This trio embodies BOSS&#8217; message of self-expression and confidence, themes that have been central to the brand’s #BeYourOwnBOSS initiative.</p>
<figure id="attachment_105032" aria-describedby="caption-attachment-105032" style="width: 1920px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-105032" src="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Matteo-Berrettini-Look1_Eyewear_Optical1_001-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption id="caption-attachment-105032" class="wp-caption-text">Matteo Berrettini in BOSS</figcaption></figure>
<p>Burna Boy showcases a bold, modern look with oversized, angular sunglasses. The dark lenses and chunky frames exude a sense of power and self-assurance, reflecting his unique charisma. With his sleek, clear-framed spectacles, Lee Jong-suk has a more sophisticated and intellectual look. His elegant appearance highlights sophistication. Matteo Berrettini is seen donning a stylish, rectangular pair of black-framed spectacles that have a modern yet timeless appearance. Berrettini&#8217;s overall crisp and clean style is complemented by the glasses.</p>
<figure id="attachment_105033" aria-describedby="caption-attachment-105033" style="width: 1920px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-105033" src="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look1_Eyewear_Sun_001-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption id="caption-attachment-105033" class="wp-caption-text">Burna Boy in BOSS</figcaption></figure>
<p>Together, these eyewear designs showcase BOSS&#8217;s emphasis on uniqueness and self-confidence, with each pair of glasses elevating the wearer&#8217;s unique personal brand. Each person embodies the brand&#8217;s self-expression theme and supports BOSS belief that being your own BOSS isn’t a one-time choice but a lifelong journey.</p>
<figure id="attachment_105036" aria-describedby="caption-attachment-105036" style="width: 1920px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-105036" src="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Lee-Jong-Suk_Look1_Eyewear_Sun1_001-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption id="caption-attachment-105036" class="wp-caption-text">Lee Jong Suk in BOSS</figcaption></figure>
<figure id="attachment_105035" aria-describedby="caption-attachment-105035" style="width: 1920px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="size-full wp-image-105035" src="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002.jpg" alt="" width="1920" height="1080" srcset="https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002.jpg 1920w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002-300x169.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002-1024x576.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002-768x432.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002-1536x864.jpg 1536w, https://backend.daman.co.id/wp-content/uploads/2024/09/BOSS_Global_Campaign_Burna-Boy_Look2_Eyewear_Sun_002-1568x882.jpg 1568w" sizes="(max-width: 1920px) 100vw, 1920px" /><figcaption id="caption-attachment-105035" class="wp-caption-text">Burna Boy in BOSS</figcaption></figure>
<p><strong>TEXT</strong> Diar Matahari</p>


BOSS’ fall/winter ’24 eyewear campaign features Lee Jong-suk, Burna Boy and Matteo Berrettini

#BeYourOwnBOSS,

Boss,

BOSS fall/winter 2024,

Burna Boy,

Diar Matahari,

Lee Jong-suk,

Matteo Berrettini,

Mikael Jansson,

safilo group