This year, BOSS Eyewear launched its Spring/Summer 2020 (SS20) collection together with the announcement of a new Brand Ambassador: actor and singer Wu Chun. Born in Brunei Darussalam, Wu Chun is known as a former member of Taiwanese boyband Fahrenheit and for starring in top Taiwanese television series such as “Tokyo Juliet” and “Romantic Princess.” In 2018, he won the Best Breakthrough Artist award at the Shanghai Television Festival for his role in the 2018 Chinese drama series “Martial Universe.”
BOSS’ SS20 eyewear collection offers new combinations of high-tech materials and elaborate details, which makes for a very sophisticated series of glasses. The new men’s assortment smartly combines quality with functionality, ensuring a comfortable fit with every piece. Speaking of design, the new collection boasts pop colors that will complement your individual style.
In the campaign for the collection, shot by Matthew Brookes, Wu Chun showcases how each pair sunglasses and optical glasses feature very modern cases that go well for formal occasions or laid-back events. “The BOSS brand understands the desire to look good without compromising on comfort or individual style, which is something that resonates with me,” the actor said. “Fashion represents a form of power. I think it’s the power to express yourself.”
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