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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

Boss never misses an opportunity to show its encouragement for people to &#8220;Be Your Own Boss,&#8221; including in its Spring/Summer 2023 campaign.
<figure id="attachment_89397" aria-describedby="caption-attachment-89397" style="width: 1200px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-89397 size-full" src="https://backend.daman.co.id/wp-content/uploads/2023/04/Maluma.png" alt="" width="1200" height="910" srcset="https://backend.daman.co.id/wp-content/uploads/2023/04/Maluma.png 1200w, https://backend.daman.co.id/wp-content/uploads/2023/04/Maluma-300x228.png 300w, https://backend.daman.co.id/wp-content/uploads/2023/04/Maluma-1024x777.png 1024w, https://backend.daman.co.id/wp-content/uploads/2023/04/Maluma-768x582.png 768w, https://backend.daman.co.id/wp-content/uploads/2023/04/Maluma-315x239.png 315w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-89397" class="wp-caption-text">Maluma</figcaption></figure>
BOSS has recently released a new Spring/Summer 2023 campaign with the inspiring motto “Be Your Own BOSS.” The campaign aims to encourage individuals to embrace their full potential and become leaders in their own right. To explore the creative side of the campaign, BOSS focuses on the photoshoot concept with stars &#8211; including internet sensation Khaby Lame, Korean actor Lee Min-ho, singer Maluma and tennis player Matteo Berrettini &#8211; posing with their childhood pictures. These widely recognized personas overcome challenges and internal conflicts to establish themselves as their BOSS. Photographer Mikael Jansson captures the essences  of the campaign, inviting us to empower ourselves fully while showcasing BOSS’s their current collection, which is as elegant as the message they convey.
<figure id="attachment_89398" aria-describedby="caption-attachment-89398" style="width: 1115px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-89398 size-full" src="https://backend.daman.co.id/wp-content/uploads/2023/04/Khaby-Lame.png" alt="" width="1115" height="1536" srcset="https://backend.daman.co.id/wp-content/uploads/2023/04/Khaby-Lame.png 1115w, https://backend.daman.co.id/wp-content/uploads/2023/04/Khaby-Lame-218x300.png 218w, https://backend.daman.co.id/wp-content/uploads/2023/04/Khaby-Lame-743x1024.png 743w, https://backend.daman.co.id/wp-content/uploads/2023/04/Khaby-Lame-768x1058.png 768w, https://backend.daman.co.id/wp-content/uploads/2023/04/Khaby-Lame-315x434.png 315w" sizes="(max-width: 1115px) 100vw, 1115px" /><figcaption id="caption-attachment-89398" class="wp-caption-text">Khaby Lame</figcaption></figure>
<figure id="attachment_89399" aria-describedby="caption-attachment-89399" style="width: 1200px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-89399 size-full" src="https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho.png" alt="" width="1200" height="1638" srcset="https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho.png 1200w, https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho-220x300.png 220w, https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho-750x1024.png 750w, https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho-768x1048.png 768w, https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho-1125x1536.png 1125w, https://backend.daman.co.id/wp-content/uploads/2023/04/Lee-Min-ho-315x430.png 315w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption id="caption-attachment-89399" class="wp-caption-text">Lee Min-Ho</figcaption></figure>
<figure id="attachment_89400" aria-describedby="caption-attachment-89400" style="width: 2048px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" class="wp-image-89400 size-full" src="https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini.jpeg" alt="" width="2048" height="1536" srcset="https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini.jpeg 2048w, https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini-300x225.jpeg 300w, https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini-1024x768.jpeg 1024w, https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini-768x576.jpeg 768w, https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini-1600x1200.jpeg 1600w, https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini-1536x1152.jpeg 1536w, https://backend.daman.co.id/wp-content/uploads/2023/04/Matteo-Berrettini-315x236.jpeg 315w" sizes="(max-width: 2048px) 100vw, 2048px" /><figcaption id="caption-attachment-89400" class="wp-caption-text">Matteo Berrettini</figcaption></figure>
Regarding his new role as BOSS’ new ambassador, Elordi expressed his gratitude for the opportunity to work with the fashion house and looked forward to their partnership. In a set of studio images, Elordi is rocking an array of smart-casual outfits, perfectly matched with a range of eyewear pieces in the brand’s spring/ summer 2022 collection, including the “RESPONSIBLE” line which features 100-percent eco-friendly, biodegradable materials. In addition to the eyewear campaign, Elordi also fronted BOSS’ cinematic campaign for its latest olfactory delight, BOSS The Scent Le Parfum, together with American actress Laura Harrier.

Boss Explores Creativity Through its Spring/Summer 2023 Campaign

Boss,

Khaby Lame,

Lee Minho,

Maluma,

Matteo Berrettini,

Spring Summer 2023