Book: Cult Appeal

CULT APPEAL. Tracing down the roots from its humble beginning as the American workwear to its pinnacle as a worldwide phenomenon, author Josh Sims breaks down the components of streetwear in labels like Adidas and X-Large.

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Encompassing thirty of the most influential streetwear brands from the 1980s to the present, Cult Streetwear (Laurence king Publishing) puts a magnifying glass on the people behind the brands and the relationship between advertising, art and music with urban style. More than a fashion movement, Sims’ analysis delves deep into streetwear’s cultural resonance and on how each brand’s distinctly carved target market leads to cult-like followings, leaving limitless scopes for creativity and filling a gaping hole in the fashion market.

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