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<p><em>A surprise album and a streetwear line—Justin Bieber returns to the spotlight with &#8220;SWAG&#8221; and the launch of SKYLRK.</em></p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-110886" src="https://backend.daman.co.id/wp-content/uploads/2025/07/img_4678-1.png" alt="" width="768" height="758" srcset="https://backend.daman.co.id/wp-content/uploads/2025/07/img_4678-1.png 768w, https://backend.daman.co.id/wp-content/uploads/2025/07/img_4678-1-300x296.png 300w" sizes="(max-width: 768px) 100vw, 768px" /></p>
<p>Marking a major creative moment, Justin Bieber has released &#8220;SWAG,&#8221; his seventh studio album, alongside the debut collection from his new fashion label, SKYLRK. Dropped on July 11, 2025, &#8220;SWAG&#8221; is Bieber’s first full-length release since &#8220;Justice&#8221; in 2021. The 21-track project leans into mid-tempo R&amp;B and introspective lyricism, featuring guest appearances from Gunna, Sexyy Red, Cash Cobain, Lil B, Dijon, Eddie Benjamin, Druski (on skits) and gospel icon Marvin Winans. Closing track &#8220;Forgiveness&#8221; caps an album praised for its vulnerability and sonic experimentation. Bieber co-produced with Dijon, Benjamin, Carter Lang, Mk.gee and others, drawing inspiration from recent life changes, including fatherhood, and embracing a rawer, more textured sound.</p>
<p><iframe loading="lazy" src="https://open.spotify.com/embed/album/5vD5M5VW62LL78Ko8x0CVZ?utm_source=generator" width="100%" height="352" frameborder="0"></iframe></p>
<p>That same day, SKYLRK made its fashion debut with a bold, streetwear-forward collection that includes two footwear styles: the wavy Beach slide and a hefty felt-finish mule marked by the brand’s signature double star on the soles. Apparel pieces—ribbed tanks, boxy zip hoodies, raw hem beanies and cushioned Upside Down sunglasses—come in playful shades like &#8220;Blues Blue,&#8221; &#8220;Powder Pink,&#8221; &#8220;Fizz,&#8221; &#8220;Smudge,&#8221; &#8220;Jelly&#8221; and &#8220;Gum.&#8221; Designed by Finn Rush Taylor with creative input from Hailey Bieber and partner Neima Khaila, SKYLRK positions itself as a more polished, conceptual evolution of Drew House.</p>
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<p>With trusted collaborators and a renewed sense of direction, Bieber’s double release signals a new era—one where music and fashion unfold in tandem, and where the next drop could come from the studio or the street.</p>


Bieber drops 21-track album “SWAG” and debuts fashion label SKYLRK

Justin Bieber,

skylrk,

swag