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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<p><em>From minimalist icons to bold new statements, we spotlight the underwear campaigns that defined the visual language of the year</em></p>
<p>In 2025, underwear campaigns have evolved into cultural statements, reflecting shifting ideas around identity, confidence and self-expression. This year’s visuals, from Calvin Klein’s sleek minimalism to Skims’ intimate focus on the body and Lacoste’s sport-driven energy, reaffirm underwear’s enduring role as one of fashion’s most powerful storytelling tools.</p>
<p>Restraint remains a defining strength of the most successful campaigns. Whether grounded in performance, comfort or sensuality, these images speak to a generation that values feeling as much as form. This roundup of the best underwear campaigns of 2025 proves that less styling and more attitude continue to make the strongest impression.</p>
<p><strong>Calvin Klein</strong><br />
Calvin Klein Spring/Summer 2025 underwear campaign; starring Cooper Koch; photographed by Mert Alas</p>
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<p><strong>Lacoste<br />
</strong>Lacoste Spring/Summer 2025 underwear campaign; starring Taylor Zakhar Perez; photographed by Quentin de Briey<strong><br />
</strong></p>
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<p><strong>SKIMS<br />
</strong>SKIMS Men’s new underwear 2025 campaign; starring Michael Yerger; photographed by Hugh Wilson</p>
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<p><strong>BOSS</strong><br />
BOSS ONE Bodywear campaign; starring David Beckham; photographed by Mert and Marcus</p>
<div id="gallery-4" class="gallery-slider"><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/Beckham-BOSS-3-e1768192157737.png">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/Beckham-BOSS-3-e1768192157737.png" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/david-beckham-boss-photosd-e1768192114128.png">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/david-beckham-boss-photosd-e1768192114128.png" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/Beckham-BOSS-e1768192130583.png">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/Beckham-BOSS-e1768192130583.png" alt="">    </a>  </div></figure></div>
<p><strong>Emporio Armani<br />
</strong>Emporio Armani Spring/Summer 2025 underwear campaign; starring Erwan Konate, Samuel Watson and Balthazar Dib; photographed by Bruno Staub</p>
<div id="gallery-5" class="gallery-slider"><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_516101264_18514998022012439_5423797821821282428_n.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_516101264_18514998022012439_5423797821821282428_n.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_517362750_18517838728050980_2375452724615881790_n.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_517362750_18517838728050980_2375452724615881790_n.jpg" alt="">    </a>  </div></figure></div>
<p><strong>Dsquared2</strong><br />
Dsquared2 Spring/Summer 2025 underwear campaign; starring Stefano Tomadini and Matty Carrington; photographed by Alfonso Anton Cornelis</p>
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<p><strong>SKIMS<br />
</strong>SKIMS Men’s underwear 2025 Campaign; starring Post Malone; photographed by Theo Wenner</p>
<div id="gallery-7" class="gallery-slider"><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_535808958_18237761641290058_6382995991739157198_n.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_535808958_18237761641290058_6382995991739157198_n.jpg" alt="">    </a>  </div></figure><figure class="gallery-item">  <div class="gallery-icon">    <a href="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_535778851_18237761422290058_3381651054121959538_n.jpg">      <img decoding="async" loading="lazy" src="https://backend.daman.co.id/wp-content/uploads/2026/01/SnapInsta.to_535778851_18237761422290058_3381651054121959538_n.jpg" alt="">    </a>  </div></figure></div>
<p><strong>Calvin Klein<br />
</strong>Calvin Klein Fall underwear 2025 campaign; starring Samuel Watson; photographed by Misha Taylor</p>
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Stripped of Excess: The best underwear campaigns of 2025

Boss,

Calvin Klein,

DSquared2,

Emporio Armani,

lacoste,

SKIMS,

Sunspel,

versace