Bershka’s Pop Grunge Inspired Collection

CROSSOVER CLASSICS. For its fall/winter 2017 collection Bershka looked to the era Gen-Xers giving a modern touch to classic grunge style


Bershka Men’s fall/winter 2017 collection is all about mixing the ’80s and the ’90’s—particularly the sporty, Goth, grunge and tailored styles from those two decades—with a modern twist. The idea behind the collection is to “look backward to keep going forward” and this theme was translated into dynamic streetwear that mixes all the patterns together in individual looks. A good example is the classic plaid pants paired with a leopard hoodie and black sneakers, or the tweed coat that is contrasted with a blood-red hoodie and cropped denim jeans. To make the attires even more eccentric, the collection boasts a lot of bold colors. Finally, a range of printed words are added to further establish the collection’s youthful and street-cool vibe.