Berluti Teamed Up With Mattel For A Unique Partnership

In this unexpected collaboration, Berluti and Mattel re-imagine a modern, diverse, stylish Ken for the 21st century

Now it’s Ken’s time to take center stage. Never far from Barbie’s side, Ken has been a fan favorite since his launch in 1961, daring ever since to make bold fashion choices, and always evolving with the times.

This new collaborative project includes three unique one-of-a-kind Ken dolls, developed with Berluti’s Creative Director Kris Van Assche, dressed in Berluti x Brian Rochefort collection looks – a brown leather jacket worn with a short-sleeved printed silk shirt, elasticated trousers and braided calf leather Camden shoes, a Prince of Wales double breasted suit with a Ken & Berluti logo tee and Camden shoes, and a printed shirt combined with black trousers, a belt and braided calf leather Stellar sneakers – as well as a miniature version of the Nino clutch and the Berluti beach buggy revealed in 2020, manufactured by Hot Wheels.

The dolls will be revealed on social media, making an appearance on Berluti’s Instagram account as well as performing a takeover of the @Barbiestyle account, with storytelling content that will see them leaving Paris in the buggy and making their way to Los Angeles. Two dedicated Berluti products have also been created for the occasion: a T-shirt displaying Berluti’s and Ken’s interlaced logos and a Nino clutch. One of the most iconic leather pieces of Berluti, it features the iconic Signature canvas – superimposed with Berluti’s logo – and Venezia leather details with a California Blue patina.

Berluti’s store windows in Los Angeles and rue du Faubourg Saint-Honoré in Paris will be especially dedicated to the collaboration. And to make it all worthwhile, the three unique Ken dolls will be digitally auctioned in May with proceeds supporting the children’s charity, Make-A-Wish.

 

 

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