Paying homage to classic mod silhouettes, the collection is a conceptual expression between Holland’s creative flair and Ben Sherman’s retro street aesthetics.
Naturally, dance became a key direction for design, as highlighted through black and white imagery of Brian Cannon, a photographer known for his work commissioned by the band Oasis during their early years. His images are showcased through an assortment of printed T-shirts, polo’s and shirts.
The capsule range of unisex separates also plays with a variety of quirky prints and playful garment details, bringing life to the iconic subculture that is the Northern Soul.
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