Bell & Ross unveils BR05

Bell & Ross, the leading brand in the aviation watch market, unveils its BR05 collection.

At first glance, the lines of its case combine round and square, basic geometric shapes that form part of Bell & Ross’s identity. But what makes this new collection even more alluring is the fact that the BR05 belongs to the family of watches with an integrated case, as the bracelet fuses with the case to create a unified piece.

This integration of case and bracelet is not only in line with the brand’s visual identity, it also brings another dimension to the watch: the first link forms part of the case,” explained Bruno Belamich, Bell & Ross’s Co-Founder and Creative Director. “This type of design harks back to the seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern.

The construction of the BR05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. The satin-finished surfaces are perfectly flat, while the polished bevels emphasize and enhance the volumes they contain.

The Bell & Ross BR05 is launched as a full collection, comprising five models—three classic steel models, one with a skeletonized movement and another with a solid gold case. All of them are completed with a 40mm angular case and fitted with BR-CAL.321 and BR-CAL.322 for the skeletonized movement.

Faithful to the brand’s watchwords of legibility, functionality, and combined with its integrated design, robust comfort and also meticulous finishes, this new collection boasts a resolutely urban look and feel.

It’s the latest jewel of masculinity from Bell & Ross: sculptural and captivating.