After their vintage travel and sports inspired collection for fall/winter 2018/19, Bally once again took the open road for their latest collection this spring/summer.
The retro sportswear this time applies tones of the photograph hues from the 1970’s and 1980’s, with a modern contemporary spin. The brand’s carefree wanderlust yearns to discover a simpler time and place as opposed to the hyper-connected world of today.
This so-called escape also makes a connection to Bally’s luxury roots – with Bally’s rich archives considered and references of their Schönenwerd, Switzerland house are extracted. Select archive styles of shoes and bags are revisited in modern interpretations. A ribbon-style Bally logo from a 1940 Reynold Vuilleumier advertising poster is seen on clothes and shoes.
The men’s collection specifically (and uniquely) defines with, “Channeling an outlook which is equal parts Jack Kerouac, Gunter Sachs and Napoleon Dynamite, the Bally man possesses an optimistic and eager youthful mindset.” You can see it through details in their shoes and bags design. The former incorporating mixed material boot and high-top espadrille, and the latter with the signature Bally stripes and Super Smash logo for a heritage touch.
With palette evoking the golden age of color photography, the ready-to-wear comes in a bold silhouette for the season: fluid through layering. Trenches overlay paper thin leather jackets and shorts. 70’s-style blousons and suede bombers provide structure over loose, belted trousers. Colours reflect the muted hues and sepia tones of the 70s photography interspersed with bolder tones of emerald, poppy red and gold.
Prior to the collection’s release, the brand have opened a new flagship store right at the heart of Jakarta’s fashion district at Plaza Indonesia. The 206 sqm store houses both men and women collection, and separated into three zones: the bi-gender, the shoes and the leather goods. Bally’s spring/summer 2019 is available here.
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