Bally Brings the Spirit of Winter Game with “Bally Curling” Capsule

Bally’s Creative Director Rhuigi Villaseñor fused Alpine sporting tradition with Western Americana for the “Bally Curling” capsule collection

As the cold season kicked off in Europe, the Swiss luxury house Bally unveiled its latest sartorial creations—the “Bally Curling” capsule collection. Designed by Creative Director Rhuigi Villaseñor, this is his first capsule for the maison, which follows his first collection presented at the Spring-Summer 2023 défilé in Milan.


As the name implies, the “Bally Curling” pays tribute to curling, a popular winter sport. Arriving in Switzerland in the late 19th century, the sport was brought by the Scots who are thought to have been “curling” stones on ice since the 1700s. A favorite winter sport for both men and women, curling has a sartorial icon, the BALLY Curling Boots that have become one of the house’s signature styles. Worn by the Swiss Olympic team for the 1956 Cortina D’Ampezzo, the boots are characterized by its après-ski aesthetic, featuring rubber sole and toe further reinforced with Arctic Grip® technology.

Echoing the capsule’s name, the boots lead the collection, reimagined as a part of a fully-fledged prêt-à-porter vision. The style itself has always evolved over the decades, presenting itself as a versatile, hard-wearing footwear suitable for all seasons. For the latest capsule in general, Villaseñor melded the aesthetic of American West and Swiss Alpine tradition, in turn giving birth to a unique transatlantic dialogue of materiality and decoration. Mountaineering motifs evoke a sense of nostalgia, juxtaposed with Western Americana detailing, crafted from refined materials such as cashmere, suede, and shearling. The main palette features icy pastels, as well as earthy shades.

Besides the signature Bally Curling Boots, the capsule also comes with casual winter staples such as joggers, roll-neck sweaters, hoodies, and leg warmers. In collaboration with the St. Moritz brand, Swiss-inspired embroideries and collegiate prints work in tandem with Bally’s emblematic iconography. The capsule also includes a cowboy hat, jacquard blankets, a baseball cap, and football scarves, all reflecting the house’s equally-exceptional savoir-faire for the slopes and the streets. “Bally Curling” is presented through a short film entitled “Curl Curl Baby” that follows a curling battle between two teams, set against a majestic scenery of St. Moritz, Switzerland.


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