Aromatic escapades with Giorgio Armani, Guerlain and Serge Lutens 

Embark on an aromatic voyage with the newest olfactory masterpieces from these three esteemed fragrance houses

Giorgio Armani

Keeping the legacy of the Acqua di Giò line alive, Giorgio Armani presented its latest olfactive icon, Acqua di Giò Parfum. The fragrance, crafted by Albert Morillas, embodies greater depth and intensity compared to its predecessors. It opens with a fresh aquatic accord comprising bergamot, ginger and marine notes. Geranium, rosemary and clary sage form an aromatic heart, heralding patchouli and incense notes that follow, serving as a sensual ending to the olfactory odyssey. Celebrating the birth of this creation, the Italian house unveiled a campaign starring four men of its “Gen A”. Shot by Patrick Pierini, the visuals show “Outer Banks” star Jonathan Daviss, “The White Lotus” star Lukas Gage, Michael Evans Behling and Chase Stokes

Michael Evans Behling Chase Stokes, Lukas Gage, Jonathan Daviss


OUD, AMONG the most precious materials used in perfumery, is reverently celebrated by French house Guerlain in the form of Cherry Oud. The brainchild of perfumer Delphine Jelk, this fragrance elevates the timeless combination of oud and rose to new heights, and enlivens it with an uplifting fruity accord. The olfactive journey begins with bright notes of red cherry. At the heart, the honeytoned Bulgarian rose and Turkish rose perform a duet, heralding a smoky note of black oud. A dusky leather note later adds masculinity to create a sensual ending. As part of the L’Art & La Matière collection, this blend is housed in an iconic vessel inspired by the house’s 1870 heritage Square Bottle.

Serge Lutens

PERFUMER Serge Lutens had a childhood habit of writing the things he liked with capital letters. When his self-titled brand launched Santal Majuscule, the fragrance immediately reflected his fascination with the titular wood—sandalwood—through its name. The blend embodies a perfect balance between bitterness and sweetness, boasting a unique scent development. With the first spritz. The prominent note of sandalwood takes center stage, evoking a sense of magnificence. Subsequently, a rich cacao notes trails after, lending a bitter facet to the profile, before notes of rose pamper the nose with a sweet and powdery hint. Warm and exquisite, Santal Majuscule makes a comforting fragrance for the cozy season. Available at Galeries Lafayette.