adidas Unveils Ultra Boost 19 in “Laser Red”

The latest generation of the uber popular adidas Ultra Boost has been launched by the German sports goods giant. Bringing a subtle colorway named “Laser Red”, the new incarnation looks both familiar yet also significantly different.

On the surface, the cage and the heel was obviously made differently. But that’s not all. adidas actually went as far as deconstructing the original silhouette into 17 individual pieces, made necessary improvements, then rearranged it into a completely new variant.

adidas summed the aid of thousands of runners from all over the world – compiling data, taking feedbacks and conducting tests to make the even better version of “The Greratest Running Shoe Ever.”

The new adidas Ultra Boost “Laser Red” is set to be released this month. As always with this series, especially one that bears this many update since its first generation, look forward for a quick sold out.