adidas has teamed up with its longtime partner Carbon to produce 3D-printed face shields, which—while not as popular as face masks—is critical for healthcare professionals battling the coronavirus crisis.
adidas initially collaborated with Carbon to reimagine high-performance footwear. Now, in light of the ongoing COVID-19 pandemic, both parties have pooled their resources and know-how to create a face shield using the same material that goes into Adidas’ Futurecraft 4D midsoles.
Carbon has announced that 18,000 masks are being produced on a weekly basis out of Carbon’s manufacturing facilities in California. The mask’s 3D-printed lattice structure reduces material use and speeds up production time, while also providing comfort and performance. The face shields will be donated to first responders, health workers and healthcare organizations.
In addition to the initiative, adidas has also made donations to the World Health Organization (WHO), the China Youth Development Foundation, hospitals in South Korea and the Red Cross. Furthermore, the company has stated that “more relief efforts are in the works.”
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