Get rainbowed
Earlier this month we wrote about Converse releasing a capsule collection to coincide with the LGBT Pride Month, which falls in June in the U.S. Since then, more high-profile brands have unveiled their very own Pride collections.
Like Converse, adidas Originals also offers a rainbow-inspired collection. Splatters of colors are seen adorning T-shirts, tanktops, bags, caps and also the Superstar shoe. The brand’s iconic three stripes on track jacket and pants also come in multiple colors. The famed Stan Smith shoe has also undergone a subtle rainbow makeover.
For an even more subtle option, there’s Air Max Zero from Nike‘s Pride collection.
Levi’s, in the meanwhile, teams up with the Harvey Milk Foundation for its Pride collection. Harvey Milk’s name appears on white T-shirts and tanktops, while one of his most famous quotes, “Hope will never be silent,” is emblazoned on the signature trucker jackets and shorts. The collection also includes a gray-colored T-shirt that is designed with a rainbow-vied version of the brand’s iconic Batwing logo. A portion of the sales will go to the Harvey Milk Foundation.
Update: Next to launch a limited edition Pride collection is American Apparel. Consisting of clothes and accessories for men and women, the collection features cheeky phrases such as “Make America Gay Again” or “Make American LGBTQ Again.”
Working together with Human Rights Campaign and the Ally Coalition, American Apparel will do more than just selling outfits. The clothing brand will donate 30-percent of the sales to support the Equality Act and the fight to end LGBTQ discrimination. It will also organize in-store events and publish videos on a dedicated mini site AmericanApparel.com/MakeAmericaGayAgain to educate audience and promote acceptance.
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