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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

DA MAN Magazine - Make Your Own Style!

<h2>Just goes to show how big this new sneaker will (probably) be</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-01.jpg"><img decoding="async" class="size-large wp-image-44650" src="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-01-683x1024.jpg" alt="" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-01.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-01-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-01-315x472.jpg 315w" sizes="(max-width: 683px) 100vw, 683px" /></a>
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Fashion&#8217;s obsession with the &#8217;90s era hasn&#8217;t died down yet. Here&#8217;s one proof: <a href="http://daman.co.id/?s=Adidas-Originals">Adidas Originals</a> is relaunching the EQT sneakers, which were a big hit in Berlin around two decades ago.
Adidas Originals means serious business with this relaunching. A campaign has been released to introduce the collection; not just any campaign, but the brand&#8217;s biggest one in 2017.
As a tribute to EQT&#8217;s origin, the campaign is shot by German photographer <a href="http://daman.co.id/?s=Juergen-Teller">Juergen Teller</a> and features models as they roam the streets of Berlin in the new sneakers and apparel collection.
The launch of EQT is in line with the brand&#8217;s mission to make 2017 a &#8220;no bullsh-t year,&#8221; <a href="http://wwd.com/fashion-news/fashion-scoops/adidas-originals-eqt-campaign-10765901/">as described by</a> Alegra O’Hare, vice president of global brand communications, Adidas Originals. Last week the brand unveiled a new film, &#8220;Original is Never Finished,&#8221; starring <a href="http://daman.co.id/?s=Snoop-Dogg">Snoop Dogg</a>, <a href="http://daman.co.id/?s=Kareem-Abdul-Jabbar">Kareem Abdul-Jabbar</a> and many more, to officially reveal said mission to the world.
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<iframe loading="lazy" src="https://www.youtube.com/embed/cv53BKMYsy0?autoplay=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Although the original EQT was only available in green, black and white, the new version will also feature a turbo red colorway.
See more images on the following pages.

<a href="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-02.jpg"><img decoding="async" class="size-large wp-image-44651" src="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-02-683x1024.jpg" alt="" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-02.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-02-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-02-315x472.jpg 315w" sizes="(max-width: 683px) 100vw, 683px" /></a>

<a href="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-03.jpg"><img decoding="async" class="size-large wp-image-44652" src="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-03-683x1024.jpg" alt="" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-03.jpg 683w, https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-03-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2017/01/Adidas-Originals-EQT-Campaign-by-Juergen-Teller-03-315x472.jpg 315w" sizes="(max-width: 683px) 100vw, 683px" /></a>

Adidas Originals Launches Biggest Campaign of the Year for New Sneaker Collection

Adidas Originals,

EQT,

Juergen Teller,

Kareem Abdul-Jabbar,

Snoop Dogg