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A definitive guide to men&#039;s premium fashion and lifestyle, as well as Hollywood celebrities.

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<h2>Through a simple scan, Hermès Objects will come to life before your eyes</h2>
<img loading="lazy" decoding="async" class="aligncenter wp-image-75025 size-large" src="https://backend.daman.co.id/wp-content/uploads/2020/07/1-727x1024.jpg" alt="" width="640" height="901" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/1-727x1024.jpg 727w, https://backend.daman.co.id/wp-content/uploads/2020/07/1-213x300.jpg 213w, https://backend.daman.co.id/wp-content/uploads/2020/07/1-768x1082.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/1-315x444.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/1.jpg 1240w" sizes="(max-width: 640px) 100vw, 640px" />
Hermès debuted its “Year of Innovation” theme earlier this year. The reason behind the theme is plain and simple. Innovation is the result of a constantly renewed creative gesture and it accompanies the momentum and spontaneity of creation while remaining true to the past. Innovation is the perpetual motion of the house’s spirit.
<img loading="lazy" decoding="async" class="aligncenter wp-image-75027 size-large" src="https://backend.daman.co.id/wp-content/uploads/2020/07/2-1024x509.jpg" alt="" width="640" height="318" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/2-1024x509.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2020/07/2-300x149.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2020/07/2-768x382.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/2-315x156.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/2.jpg 1236w" sizes="(max-width: 640px) 100vw, 640px" />
Continuing its Innovation theme, Hermès is now using augmented reality for its lookbook. By simply scanning a barcode using your mobile phone&#8217;s camera, selected objects with yellow star marks that are in the lookbook will come to life. It is truly a refreshment for the eyes to experience the augmented reality for a complete retail experience in these challenging times.
<img loading="lazy" decoding="async" class="aligncenter wp-image-75026 size-large" src="https://backend.daman.co.id/wp-content/uploads/2020/07/3-727x1024.jpg" alt="" width="640" height="901" srcset="https://backend.daman.co.id/wp-content/uploads/2020/07/3-727x1024.jpg 727w, https://backend.daman.co.id/wp-content/uploads/2020/07/3-213x300.jpg 213w, https://backend.daman.co.id/wp-content/uploads/2020/07/3-768x1082.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2020/07/3-315x444.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2020/07/3.jpg 1240w" sizes="(max-width: 640px) 100vw, 640px" />
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Absolute Retail Experience With Hermès FW2020 Object Augmented Reality Lookbook