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<h2>Abercrombie &amp; Fitch&#8217;s clean slate</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH.jpg"><img decoding="async" class="aligncenter size-large wp-image-41729" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH-1024x682.jpg" alt="A&amp;F_MAINE_Shot8_126_BW_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot8_126_BW_OOH.jpg 1037w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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Shortly after deleting all of its Instagram posts, <a href="http://daman.co.id/?s=Abercrombie%20&amp; Fitch" target="_blank" rel="noopener">Abercrombie &amp; Fitch</a> continues its rebranding effort with a holiday campaign.
Consisting of a series of photographs featuring American youths, the campaign is hailed as the brand&#8217;s largest ever. Shot by acclaimed photographers Josh Olins and Matt Jones, the images are said to reflect today&#8217;s consumer while honoring the brand&#8217;s 125-year heritage as an American brand.
&#8220;Rather than buying clothes that symbolize membership in an exclusive group, today&#8217;s consumer celebrates individuality and uniqueness. Our new brand reflects that confidence and independence of spirit as well as our own dedication to a more diverse and inclusive culture,&#8221; says Fran Horowitz, President and Chief Merchandising Officer of Abercrombie &amp; Fitch Co., in an official statement.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot10_216_BW_OOH.jpg"><img decoding="async" class="aligncenter size-large wp-image-41730" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot10_216_BW_OOH-682x1024.jpg" alt="A&amp;F_MAINE_Shot10_216_BW_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot10_216_BW_OOH-682x1024.jpg 682w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot10_216_BW_OOH-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot10_216_BW_OOH-315x473.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot10_216_BW_OOH.jpg 691w" sizes="(max-width: 682px) 100vw, 682px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot12_035_OOH.jpg"><img decoding="async" class="aligncenter size-full wp-image-41731" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot12_035_OOH.jpg" alt="A&amp;F_MAINE_Shot12_035_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot12_035_OOH.jpg 967w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot12_035_OOH-300x214.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot12_035_OOH-768x548.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot12_035_OOH-315x225.jpg 315w" sizes="(max-width: 967px) 100vw, 967px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot19_062_OOH.jpg"><img decoding="async" class="aligncenter size-full wp-image-41732" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot19_062_OOH.jpg" alt="A&amp;F_MAINE_Shot19_062_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot19_062_OOH.jpg 911w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot19_062_OOH-300x214.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot19_062_OOH-768x548.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot19_062_OOH-315x225.jpg 315w" sizes="(max-width: 911px) 100vw, 911px" /></a>
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Indeed, the brand has been working hard to separate itself from the old Abercrombie &amp; Fitch and the exclusivity promoted by disgraced former CEO Mike Jeffries. Last July, it has debuted <a title="Sex Doesn’t Always Sell, Just Ask Abercrombie &amp; Fitch" href="http://daman.co.id/sex-doesnt-always-sell-just-ask-abercrombie-fitch/" target="_blank" rel="noopener">a toned-down campaign</a>, which was a far cry from Abercrombie &amp; Fitch&#8217;s sexualized ads from the old days. This time, though, the brand is undergoing a major makeover with not only the aforementioned ad campaign, but also a revamped website; digital advertising across video streaming websites, music platforms and social media; and out-of-home marketing in New York City, Los Angeles and Chicago.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot24_295_OOH.jpg"><img decoding="async" class="aligncenter size-large wp-image-41733" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot24_295_OOH-682x1024.jpg" alt="A&amp;F_MAINE_Shot24_295_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot24_295_OOH-682x1024.jpg 682w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot24_295_OOH-200x300.jpg 200w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot24_295_OOH-315x473.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot24_295_OOH.jpg 687w" sizes="(max-width: 682px) 100vw, 682px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH.jpg"><img decoding="async" class="aligncenter size-large wp-image-41734" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH-1024x682.jpg" alt="A&amp;F_MAINE_Shot30_181_BW_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_MAINE_Shot30_181_BW_OOH.jpg 1037w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH.jpg"><img decoding="async" class="aligncenter size-large wp-image-41735" src="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH-1024x682.jpg" alt="A&amp;F_Shot35_0104_OOH" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH-1024x682.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH-300x200.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH-768x512.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH-315x210.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/10/AF_Shot35_0104_OOH.jpg 1037w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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A video has also been released to introduce the new face of Abercrombie &amp; Fitch with messages that read: &#8220;People have a lot to say about us. They think they&#8217;ve got us figured out,&#8221; which is followed up with the holiday messaging, &#8220;This is Abercrombie &amp; Fitch.&#8221;
Watch the video below:
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<iframe loading="lazy" src="https://www.youtube.com/embed/QiormpYQMGU&amp;autoplay=0" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Abercrombie & Fitch Starts Anew with Largest Campaign Ever

Abercrombie & Fitch