A new timepiece joins TAG Heuer’s most daring collection bearing a striking, statement-making color
Swiss luxury watch manufacturer TAG Heuer has quite a track record of creating surprising, rule-defying designs. One such creation is undoubtedly the brand’s square-shaped chronograph launched in 1969: the TAG Heuer Monaco. This year, the brand introduces a new interpretation of its famed racing chronograph in a twist that combines heritage with a distinctive finish. Introducing the TAG Heuer Monaco Purple Dial Limited Edition.
As the latter part of the name implies, this is an exclusive release limited to—in this case—just 500 numbered pieces. The first part of the name, meanwhile, indicates that the watch comes in a square case, measuring 39mm to be exact, in fine-brushed and polished steel. The main highlight, though, is of course the “purple” part.
The dial of the TAG Heuer Monaco Purple Dial Limited Edition bears a rich purple color—a hue once reserved only for royalty. Here, the color is applied in a gradient, which moves from a lighter purple at the center of the dial towards a darker purple at the edges, which adds a measure of depth and sophistication. Against this background are placed indexes and hands which are rhodium-plated and enhanced with white Super-LumiNova, along with two black opalin sub-counters.
Interestingly, this choice of color is a nod to two historical Monaco watches, namely the Heuer Monaco reference 1113B (the Chronomatic version launched at the beginning of 1969 as well as the transitional series before the design became known as the “McQueen”) and the reference 1533 Calibre 15. Both watches used a different dial finish with a metallic blue paint over the brass plate, which had a tendency to patinate from blue to a dégradé purple similar to what we see in this 2022 version. More importantly, the patina in question would sometimes appear slightly faded in the center and darker around the edges.
Back to the TAG Heuer Monaco Purple Dial Limited Edition, this new timepiece also adds a touch of purple to its strap: The black alligator leather strap has a purple lining on the inside. Lastly, the watch is powered by the Calibre Heuer 02, which offers outstanding timekeeping performance and a power reserve of up to 80 hours. The workings of this in-house chronograph movement is visible through the sapphire case-back.
In a way, this watch has it all: It continues the Monaco’s rich heritage with clear nods to previous models in the collection, it adds a vibrant new aesthetic making it a definite statement piece and its exclusivity ensures that the TAG Heuer Monaco Purple Dial Limited Edition will become a talking point for decades to come.
SHARE THIS ARTICLE