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<h2>Introducing A-Z</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1.jpg"><img decoding="async" class="aligncenter size-large wp-image-38474" src="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1-1024x504.jpg" alt="zlatan ibrahimovic a-z activewear-1" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1-1024x504.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1-300x148.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1-768x378.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1-315x155.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-1.jpg 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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The ever-growing popularity of athleisure has prompted Norway-based retail company Varner Group to come up with its very own activewear collection. Launched last Tuesday in Paris, France, this collection isn&#8217;t just like any of the others because it&#8217;s created in collaboration with none other than <a href="http://daman.co.id/?s=Zlatan%20Ibrahimović" target="_blank" rel="noopener">Zlatan Ibrahimović</a>.
For non-soccer fans out there, Ibra, as he is usually called, is an iconic Sweden player whose talent is incredible as his quotes are outrageous; said quotes include &#8220;I can’t help but laugh at how perfect I am&#8221; and “One thing is for sure, a World Cup without me is nothing to watch.”
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2.jpg"><img decoding="async" class="aligncenter size-large wp-image-38475" src="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2-1024x504.jpg" alt="zlatan ibrahimovic a-z activewear-2" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2-1024x504.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2-300x148.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2-768x378.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2-315x155.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-2.jpg 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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Apparently, he&#8217;s into fashion too. Ibra, who is a fan of Rick Owens&#8217; work, is on hands in the creation of the collection, which he names A-Z. <a href="http://wwd.com/fashion-news/ready-to-wear-sportswear/zlatan-ibrahimovic-launch-training-collection-uefa-varner-group-10445905/" target="_blank" rel="noopener">WWD</a> reports that he tested all prototypes, insisted on the highest quality and gave input on the logo, colorways and minimalist shapes of the collection. “After 15 years of training, I know what you need to put on yourself to train,” he says. “It is pure me.”
Not a fan of exercise or training? That&#8217;s okay. According to Ibra, A-Z is not exactly an &#8220;athleisure&#8221; range, anyway. &#8220;We are the people’s brand so it’s for whoever you are, wherever you come from, it is for everybody, so A to Z, you can be an amateur or you can be Zlatan.”
Classic Ibra!
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3.jpg"><img decoding="async" class="aligncenter size-large wp-image-38476" src="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3-1024x504.jpg" alt="zlatan ibrahimovic a-z activewear-3" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3-1024x504.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3-300x148.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3-768x378.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3-315x155.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-3.jpg 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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The collection is available for men and children in 11 European countries. From the looks of it, though, Varner Group seems optimistic about the future so there is a possibility of expanding into other continents.
See the collection <a href="https://a-z.com/en/" target="_blank" rel="noopener">here</a>.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4.jpg"><img decoding="async" class="aligncenter size-large wp-image-38477" src="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4-1024x504.jpg" alt="zlatan ibrahimovic a-z activewear-4" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4-1024x504.jpg 1024w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4-300x148.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4-768x378.jpg 768w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4-315x155.jpg 315w, https://backend.daman.co.id/wp-content/uploads/2016/06/zlatan-ibrahimovic-a-z-activewear-4.jpg 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></a>
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Zlatan Ibrahimović Launches Activewear Collection