TEASER CAMPAIGN. Givenchy releases the latest ad campaign for Clare Waight Keller’s highly anticipated debut collection as the brands new creative lead
Models Kolton Bowen and Meghan Roche
After a long period of waiting for a new replacement for its empty creative director slot, following the departure of Riccardo Tisci last year, finally in March did Givenchy announce that Clare Waight Keller would be taking the role as new creative director. Under a new creative lead it has been highly predicted that there will be a dramatic change in the brands core design and to build on the anticipation of the upcoming collection by Waight Keller, the French brand has recently released a teaser ad campaign.
Models Elias Bouremah and Saffron Vadher
The collection which is set to be revealed in October for Givenchy’s spring/summer 2018 collection seems to still be kept secretly under wraps as the campaign itself seems more mysterious and adds more questions than answers. The campaign which was shot in a private manor situated in New York City, stars new faces that were specifically curated by Waight Keller herself to embody her vision for the brand. For models Meghan Roche, Kolton Bowen, Elias Bouremah and Saffron Vadher, this is there first major ad campaign, but some may recognize Vadher as a finalist of Britain and Irelands Next Top Model cycle 9.
The campaign that has been dubbed “Transformation Seduction” features black and white images with the models getting intimate with a cat. The women wear lace T-shirts while the male models are in tuxedo pants and gold jewelry. All the pieces used in the campaign are said to be hints on the designers direction for her first Givenchy presentation. It has even be noted the the custom Givenchy collars worn by the felines will also be available for purchase.
Clare Waight Keller, Givenchy’s new Artistic Director
The teaser concept of the campaign seems to be doing good in building anticipation for the upcoming new designs, as news spread quickly across various social media sights the moment of its release. Clare Waight Keller’s debut collection for Givenchy will feature fashions for both men and women, and will be presented during Spring/Summer 2018 Paris Fashion Week, on October 1st, 2017.