BACK TO SQUARE ONE. These days when one recalls Bell & Ross, it summons to mind square-shaped watches. But that emblematic design hadn’t actually begun until 2005, roughly 13 years following the brand’s inception.
This innovation first broke into the limelight with the BR 01, a minimalistic timepiece that takes after aircraft cockpit designs. Now on its tenth anniversary, the French watch company is bringing back to life the original BR 01 design in a novel interpretation. This includes the use of high-tech ceramic for the casing and inscriptions on the dial and case-back referencing the 10th Anniversary. Limited to 500 pieces, the 46mm watch comes with a comfortable rubber strap.