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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

Watch: Limited Edition BR 01 from Bell & Ross

BACK TO SQUARE ONE. These days when one recalls Bell & Ross, it summons to mind square-shaped watches. But that emblematic design hadn’t actually begun until 2005, roughly 13 years following the brand’s inception.

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This innovation first broke into the limelight with the BR 01, a minimalistic timepiece that takes after aircraft cockpit designs. Now on its tenth anniversary, the French watch company is bringing back to life the original BR 01 design in a novel interpretation. This includes the use of high-tech ceramic for the casing and inscriptions on the dial and case-back referencing the 10th Anniversary. Limited to 500 pieces, the 46mm watch comes with a comfortable rubber strap.

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