There’s something very Gosha Rubchinskiy about Topman’s Holiday 2016 campaign
The reason is simple: That’s because Rubchinskiy is the photographer.
Of course there’s nothing revolutionary about a designer turning into a photographer (see: Karl Lagerfeld). Rubchinskiy, though, is today’s “it” designer, so everything he’s been doing nowadays will be guaranteed to attract attention.
A well-deserved one, if we may add. Looking at the images from Topman‘s campaign, it’s clear that Rubchinskiy has also influenced the British brand’s styling, giving it more edge.
Will we see another collaboration between the two in the future? We’ll just have to wait and see. Meanwhile, watch the campaign video, also helmed by Rubchinskiy, below: