For the love of light
TOMS has long become more than just a shoe brand; its “One for One” business model has been applied to other items too such as glasses and bags. And now the company has now launched watch bands for Apple Watch.
Available in two styles and several colors, the bands are priced from US$49 to US$75, and can be purchased at their website. The first style, Utility Collection, offers a more classic look and five color ways. It’s also completed with premium grosgrain fabric strap and genuine leather detailing.
The second style, Artisan Collection, is inspired by TOMS’ founder Blake Mycoskie’s friendship bracelets. It comes in three colors and features woven fabric and genuine leather backing.
In accordance with the brand’s aforementioned business model, the watch bands are made to support two charitable organizations, Solar Sister and Solar Aid, and their mission to provide solar powered light to underprivileged communities. For every TOMS for Apple Watch band purchased, the company will help provide one year of solar light to an individual in need.