HAND-IN-HAND. While still awaiting Uniqlo’s spring/summer 2018 collaboration with J.W. Anderson, the fast fashion brand has just announced a new partnership with Tomas Maier
Although the news and online teasers of the upcoming J.W. Anderson and Uniqlo collaboration for spring/summer 2018 is still fresh in our minds, the fast fashion brand has already announced its next upcoming collaboration. The next designer to get the opportunity to incorporate their designs while utilizing Uniqlo’s modern fabrics and technologies is Tomas Maier. Although Maier is currently the creative director of Italian fashion brand Bottega Veneta, it is unlikely that we’ll see any of the brands subtle woven leather design known as intrecciato in the upcoming collection. Instead, we can expect more of a simple yet sophisticated style that is more accustomed to Tomas Maier’s self-named brand.
“The concept of my brand is based on simple, yet sophisticated designs. Tomas Maier is all about clothes for time off – a way for people to enjoy a much-needed escape from some of the complexities of modern living. I am confident that we were able to incorporate Uniqlo’s remarkable technologies and expertise successfully into our collaboration line, which I hope can help people to relax and get away from the hustle and bustle of daily life,” stated Maier when asked of what we could expect from the upcoming collaboration.
Uniqlo continues to push the bar with its collaborations, having worked with such names as Jil Sander, Christophe Lemaire and most recently J.W. Anderson. The interesting thing with the collaborations is that Uniqlo doesn’t seem to be dumbing down the designers, forcing them to make cheaper versions of what they’ve been making, but gives them the freedom to create outfits that are not only simple and wearable for the mainstream customer, but still harvests a style of its own. This is probably one of the reasons why the Japanese brand has successfully been able to collaborate with some big name designers. Even Louis Vuitton veteran Kim Jones recently announced that he had teamed up with Uniqlo’s more affordable sister brand GU, to reissue pieces from his eponymous brand.
No teasers of the Tomas Maier X Uniqlo collaboration have been presented as of yet, but has been sounded for a launch later this summer.