After announcing its upcoming collaboration with The Weeknd last month, Puma has now released the first images from the Spring/Summer 2017 “Run the Streets” campaign featuring the musician himself
Shot in Los Angeles and The Weeknd‘s hometown Toronto, the campaign sees the Grammy-winning artist in white-colored Puma Ignite Evoknit. Inspired by running and street fashion at the same time, the Evoknit and other selections in the collection are technologically-advanced and streetwear-approved. And who better to depict these characteristics than The Weeknd?
Other than the Evoknit, the collection will also include Ignite Limitless, which made an appearance in The Weeknd’s “Starboy” music video.
The collection will be available on November 10 at select retailers and Puma.com