TAG Heuer’s “Art Provocatuer” Timepiece

TO THE STREET. Presenting the TAG Heuer Alec Monopoly Special Edition designed by the street artist himself

TAG Heuer Alec Monopoly Special Edition

Since accepting TAG Heuer’s invitation to become the brand’s “Art Provocateur,” American street artist Alec Monopoly has immersed himself in each of the company’s creative processes. This time, the Swiss avantgarde watchmaker launched the first watch designed by the man himself, called the TAG Heuer Alec Monopoly Special Edition. The watch is based on the Formula 1 model and features the American street artist’s visual signatures—like Mr. Monopoly; the diminutive and debonair banker that the artist depicts in different scenarios—on the dial. With the “ALEC” logo engraved on the case-back, the timepiece embodies the aesthetics and the vision of a true art provocateur.

A look on the wrist

Specially engraved caseback of the TAG Heuer Alec Monopoly Special Edition

A closer look at the TAG Heuer Alec Monopoly Special Edition

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