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TAG Heuer x DA MAN: The Connected Life of Daniel Mananta

Swiss avant-garde watch manufacturer TAG Heuer is launching its first Connected watch, with a special video campaign made in partnership with DA MAN featuring multi-talented artist and entrepreneur Daniel Mananta.

After making huge ripples last year with the announcement of its global partnership with Intel and Google for an unprecedented timepiece, TAG Heuer finally delivers its promise today. The TAG Heuer Connected watch is not only a cutting-edge Android Wear device but also a sophisticated timepiece that looks rugged and elegant. The dashing combo of a titanium case and a sporty-looking rubber strap elevates the appeal of this 46mm novelty; yet that’s just the tip of the iceberg. For its launch in Indonesia, the Swiss avant-garde manufacturer collaborates with DA MAN and follows a day in the life of showbiz icon Daniel Mananta.

Great style remains at the core of any TAG Heuer creation, and this one, in particular, hits it out of the park. Be it for a morning jog around Senayan or during a business meeting, the TAG Heuer Connected perfectly fits the occasion on Mananta’s wrist. The changeable dial features designs drawn from the watch DNA of TAG Heuer’s Carrera line and provides a variety of alternatives, which is essential as Mananta switches between quite a few outfits in 24 hours.

Functionality is key, and the TAG Heuer Connected certainly has this part in the bag. When an appointment is due, this chargeable device displays a reminder along with notifications for incoming emails, telephone calls and messages, including WhatsApp texts. It packs a bunch of smart applications like Google Maps, Google Voice and Steps, pretty indispensable for modern men living in metropolises. And when you need to adjust anything, it’s only a swipe away; just as how Mananta does it, so can you. Have an easy time managing your day and stay connected with TAG Heuer Connected.

Find more inspirations with #ConnectedToEternity on various social media platforms.

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