TAG Heuer Celebrates the 40th Anniversary of the Monza Watch

FIERCE FORTY. A few watches have left such an indelible mark in history that the release of their new incarnations becomes a cause for celebration

 

 

And what a big celebration it was when the Heuer Monza Chronograph from TAG Heuer was brought back to life for its 40th anniversary last year. It later snagged the Revival Watch Prize at the prestigious Grand Prix de l’Horlogerie de Genève, collected by none other than Jack Heuer, honorary chairman of TAG Heuer and creator of the original Monza back in 1976. The chronograph’s design signatures—cushion-shaped case and the Heuer logo—remain unchanged on the new 42mm novelty, although the titanium case coated with black titanium carbide exudes a fierce appearance. Not to forget, the black sunray dial proudly sports an inscription reading “Automatic Calibre 17,” referring to TAG Heuer’s powerful in-house movement.