When you’ve got a seriously skilled 25-year-old guy at the helm of a 120-year-old luggage brand, disruption and innovation are to be expected. And since becoming CEO in 2016, this is exactly what Alexandre Arnault has been doing at Rimowa.
The hands-on French entrepreneur has been giving new life to the luggage label by strategically marrying tradition and modernism. From pop culture to social media to high street influences, Arnault’s Rimowa is truly moving into the future.
Case in point: the SUPREME x RIMOWA collection that’s dropping real soon!
Here’s what we know so far about this hotly anticipated collaboration.
The ‘high-end high street’ collection comes in two different sizes: Topas Carry-on in 45L and Topas Hold Luggage in 82L.
The suitcases feature Rimowa’s signature indestructible aluminium case, multi-directional wheels, sleek compartments, and TSA locks.
It only comes two color choices: red and black. Each is emblazoned with Supreme’s world-famous white, italicized logo.
The Topas Carry-on 45L costs roughly around IDR 22,011,200. The Topas Hold Luggage 82L is approximately IDR 25, 000,000.
It is expected to launch on April 12. Mark your calendars and set your alarms, that’s 3 days from now. Japan will see an April 14 release. Think fast, act fast.
WHERE TO COP
The collection can be purchased directly from Supreme’s website. It will also be available in their New York, Brooklyn, Los Angeles, London, and Paris stores.
This is a collectible item for fans of the high street brand, and a must-have to those who travel in high end style.
And in case you need further proof how good it looks, see the Instagram post below.