Starting from 2020, the Salon International de la Haute Horlogerie in Geneva (SIHH) and Baselworld in Basel, the two major events in the watch industry, will recalibrate their annual event calendar to synchronize one another.
As of until this year, the SIHH always took place in January, while Baselworld would follow in March. This arrangement meant that the professionals, press, and clients shared by large watchmaking brands would have to travel to Switzerland twice in the space of just a few weeks.
This calendar now coming closer together will be effective as of 2020 onwards, with the SIHH will be held from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5 May in Basel. The calendars have been synchronised until 2024.
Of course, the coinciding of these dates is good news for the whole industry. A partnership that works for the industry, for visitors attending both events, and in particular those from other continents, these agreed dates will make their trips to Switzerland far easier.
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