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<h2>Puma has released a series of images from Fenty&#8217;s ad campaign under the direction of its creative director, Rihanna</h2>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Sang-Woo-Kim-for-Rihanna-Fenty-Puma.jpg"><img decoding="async" class="aligncenter size-full wp-image-40802" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Sang-Woo-Kim-for-Rihanna-Fenty-Puma.jpg" alt="Sang Woo Kim for Rihanna Fenty Puma" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Sang-Woo-Kim-for-Rihanna-Fenty-Puma.jpg 721w, https://backend.daman.co.id/wp-content/uploads/2016/09/Sang-Woo-Kim-for-Rihanna-Fenty-Puma-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Sang-Woo-Kim-for-Rihanna-Fenty-Puma-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Sang-Woo-Kim-for-Rihanna-Fenty-Puma-315x315.jpg 315w" sizes="(max-width: 721px) 100vw, 721px" /></a>
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Following the unveiling of <a href="http://daman.co.id/?s=Fenty" target="_blank" rel="noopener">Fenty</a>&#8216;s collection at New York Fashion Week last season, <a href="http://daman.co.id/?s=Rihanna" target="_blank" rel="noopener">Rihanna</a> and <a href="http://daman.co.id/?s=Puma" target="_blank" rel="noopener">Puma</a> have now revealed the images from the campaign. They come just in time for the launch day of the collection, which falls on Wednesday, September 7 (it has also hit the <a href="http://us.puma.com/en_US/collections/collaborations/puma-by-rihanna" target="_blank" rel="noopener">online shelves</a> earlier since Tuesday).
Consisting of monochromatic outfits and accessories, and featuring graphics by Japanese artist Hitoshi Nomura, the collection is very much well-represented in the campaign by a cast of Asian models. Fei Fei Sun, Cong He and Sang Woo Kim are seen donning Fenty&#8217;s range of athleisure wear in Willy Vandeperre-shot black-and-white images.
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-1.jpg"><img decoding="async" class="aligncenter size-full wp-image-40796" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-1.jpg" alt="Cong He and Fei Fei Sun for Rihanna Fenty Puma-1" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-1.jpg 686w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-1-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-1-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-1-315x315.jpg 315w" sizes="(max-width: 686px) 100vw, 686px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-2.jpg"><img decoding="async" class="aligncenter size-full wp-image-40797" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-2.jpg" alt="Cong He and Fei Fei Sun for Rihanna Fenty Puma-2" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-2.jpg 718w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-2-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-2-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-2-315x315.jpg 315w" sizes="(max-width: 718px) 100vw, 718px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-3.jpg"><img decoding="async" class="aligncenter size-full wp-image-40798" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-3.jpg" alt="Cong He and Fei Fei Sun for Rihanna Fenty Puma-3" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-3.jpg 708w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-3-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-3-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-3-315x316.jpg 315w" sizes="(max-width: 708px) 100vw, 708px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-4.jpg"><img decoding="async" class="aligncenter size-full wp-image-40799" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-4.jpg" alt="Cong He and Fei Fei Sun for Rihanna Fenty Puma-4" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-4.jpg 723w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-4-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-4-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-4-315x315.jpg 315w" sizes="(max-width: 723px) 100vw, 723px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-5.jpg"><img decoding="async" class="aligncenter size-full wp-image-40800" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-5.jpg" alt="Cong He and Fei Fei Sun for Rihanna Fenty Puma-5" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-5.jpg 715w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-5-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-5-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-5-315x315.jpg 315w" sizes="(max-width: 715px) 100vw, 715px" /></a>
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<a href="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-6.jpg"><img decoding="async" class="aligncenter size-full wp-image-40801" src="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-6.jpg" alt="Cong He and Fei Fei Sun for Rihanna Fenty Puma-6" width="600" srcset="https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-6.jpg 709w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-6-150x150.jpg 150w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-6-300x300.jpg 300w, https://backend.daman.co.id/wp-content/uploads/2016/09/Cong-He-and-Fei-Fei-Sun-for-Rihanna-Fenty-Puma-6-315x315.jpg 315w" sizes="(max-width: 709px) 100vw, 709px" /></a>
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The behind-the-scenes video of the campaign shoot can be watched below:
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<iframe loading="lazy" src="https://www.youtube.com/embed/uIObMwB1QAY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
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Anyway, did you notice any missing (sold out) Fenty items on Puma&#8217;s online store? Because we did, and we&#8217;re not even shocked. This is Rihanna&#8217;s Fenty, after all. Fortunately, <a href="http://fashionista.com/2016/09/buy-fenty-rihanna-puma" target="_blank" rel="noopener">Fashionista</a> reports that new items will drop every month from now until December, so keep an eye out for them!

Rihanna Taps All-Asian Models for Fenty’s Campaign