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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Pietro Boselli Models Olympic-Themed EA7 Emporio Armani Ad

The model and internet star is in the Olympic spirit

 

pietro boselli serge guerand for ea7 emporio armani rio 2016 olympics-1

 

Emporio Armani‘s sportswear collection EA7 Emporio Armani will once again outfit the Italian athletes competing at the Rio 2016 Olympics, and the brand has released a new set of ads to commemorate the occasion and introduce the collection to the public.

Instead of using real-life athletes, though, the brand has tapped two models to star in the new ads, namely Penny Lane and Pietro Boselli. Both models are shot in black and white at Fuerteventura, one of the Canary Islands in Spain, by renowned photographer Serge Guerand.

In case you didn’t know, Italy-born Boselli has made a name of his own after the news broke out that he also happens to be a math genius. A former math lecturer at the University College London, Boselli  has now been dubbed the “world’s hottest math teacher” by the internet.

See more images from the ad campaign below:

 

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pietro boselli serge guerand for ea7 emporio armani rio 2016 olympics-2-small

 

 

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