SEX APPEAL. Discover the masculine sexuality that embodies Paco Rabanne’s latest fragrance, Pure XS
Francisco Henriques in Pure XS campaign
Take the erotic nature of sex, add a little excess and zest, and you’ll have Paco Rabanne’s latest fragrance: Pure XS. This new scent is based on the image of a man with magnetic sexuality—one who exudes total masculinity, desire and pure eroticism. Think Christian Grey in the “Fifty Shades” movies. So, it shouldn’t come off as a surprise that the video and print campaign is built around Grey’s persona as embodied by Francisco Henriques. The video campaign shows Henriques moving around a luxurious dress room, carefully taking off each item of clothing as the ladies spy on him from the other room, quivering and shivering. With heavy notes of vanilla and Myrrh combined with sugar and liquor, Pure XS’ scent is very intense and sharp at first. It then slowly moves towards deeper sensual notes like leather, giving the scent an animalistic nature that is, quite naturally, pure excess.
Below is the video campaign for the new fragrance: