The Swiss watch brand tries to bring awareness of environmental problems through the movie
Following Earth Day 2016 that fell on April 22, Omega has released a documentary about the relationship between nature and humans to raise awareness of environmental issues.
Entitled “Terra,” the documentary is a must-watch because not only does it contain an important message, but it also provides remarkable visuals, courtesy of filmmaker Yann Arthus-Bertrand and environmentalist Michael Pitiot.
The film chronicles the life on Earth from four billion years ago until today, from the growing of plants and wild animals, before moving on to document the evolution of mankind and how the existence of human beings has pretty much become the very thing that destructs the environment. The documentary aims to ask the viewers to stop and think for a while about what they’ve done to the world.
The release of the film is a part of Omega’s ongoing partnership with GoodPlanet Foundation, an organization founded by Arthus-Bertrand and dedicated to promote sustainable development.
Besides the documentary, Omega is also introducing two new Omega Seamaster Aqua Terra 150M GoodPlanet timepieces. The first one is a 43mm watch and powered by Master Co-Axial Calibre 8605 movement, while the second one is the 38.5mm version and powered by Master Co-Axial Calibre 8500 movement. A portion of the sales will be donated to a new wildlife project in Botswana.
“Terra” is available to stream on Netflix. Visit the website to learn more about the documentary.