Let the hype begin!
Leave it to Olivier Rousteing to build buzz around his designs.
On the heels of announcing his next collaborative collection with NikeLab, Rousteing has now unveiled an exhibition in Shanghai, China. Called “The Circle, the exhibition shares the same soccer theme with the collection.
Held at Nike’s X158 flagship store in the Chinese metropolis, the exhibition features artworks from three artists, namely Zhangzhou Jie, Super Nature Design and WOFO. Each of the artworks signify an aspect of a soccer match, and when put together, they depict the beautiful game itself.
Dubbed the “digital crafter,” Zhangzhou Jie is known for his three dimensional creations. For “The Circle,” Jie applies his expert digital knowledge and created his own shinier version of a goal.
In the exhibition, a circle in the center of a soccer field, where the kick-off that officially starts a match occurs, is no longer placed on the ground. Instead, Super Nature Design has placed it mid-air. The inner circle is installed with LED lighting, while the outer one features a hexagonal pattern, which reminds us of a goal net.
Lastly, WOFO has created not one, but two artworks to signify the most important aspect of a soccer game: The players. The first is called “Offense,” which is a statue made out of 11 separate fragments to symbolize the number of players in a soccer team. The fragments are made from stone and they are arranged in such a way so as to form a player aggressively kicking a ball toward a goal.
The other statue is called “Defense.” Also created from 11 fragments, the gold-colored statue is a portrayal of a goalkeeper in the middle of making a diving save.
See more images below: