This season marks the beginning of a new Diesel wardrobe.
“I wanted to mix everything up,” explains Artistic Director Nicola Formichetti. “The rock and the sport, the classic and the formal, taking the Diesel DNA and making something cool and carefree.”
A collection made for self-expression, encouraging the clashing and contrasting of pieces to create your own unique style, this season’s lookbook is presented in collaboration with Scottish artist Por-tis Wasp.
“I’ve always loved new digital artists and Portis is one of the most interesting,” says Nicola Formichetti. “What he does feels very contemporary, working with animation and a focus on Instagram. I’m a huge fan.”
Bright colour meets utility this season, inspired by Burning Man festival style and throw-it-on boy/girl easi-ness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches.
Nicola Formichetti is serious in deconstructing the brand’s usual style. The famous archive Diesel ‘Cookie’ logo, previously only used in advertising, appears for the first time on clothes as a scratched-out treatment and on denim as repair tape, transforming the past into the future.
Iconic pieces feature throughout – the souvenir jacket, parka, bomber and studded motorcycle jacket – contrasting the pow of bold graphic prints and tie-dye camouflage.
The collection is punctuated by its statement headwear, from mohican baseball caps and beanies to ban-danas and caps with plastic peaks. This eclectic style is what Nicola Formichetti is known for.
Are you on board Nicola Formichetti’s new direction for Diesel? Let us know in the comments.
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