PARTNERS IN DESIGN. This will be the first time John Varvatos does a collaboration, while this will be Nick Jonas’ first foray into fashion design
A sneak peek at one of the upcoming pieces from the JV X NJ collection
Not only landing the gig to be the new face for John Varvatos’ latest collection, Nick Jonas is also set try his hand and designing. The two recently announced that they will work together on a collection simply named JV X NJ, which will feature unique Jonas-inspired pieces, such as leather jackets and knitwear. This will also mark the first ever collaborative collection for Varvatos, having never collaborated with other designers, let alone artists.
“This collaboration is unique to us,” Varvatos says. “We’ve never done another collaboration with any artist, any individual, on the product, the design, the aesthetic of the brand. I look forward to doing many more things with Nick in the future.”
Having worked with many musicians in the past, such as from Ringo Starr and Kiss to Willie Nelson and most recently Machine Gun Kelly, it’s no surprise that the upcoming collection will have a rock ‘n’ roll vibe to it. The city of Detroit, which is recognized as somewhat of a Rock ‘n’ destination will also be a prominent icon of the collection, appearing on several pieces.
The limited-edition capsule collection will debut in spring, on track for when Jonas becomes the new face for the brand.
Below is the campaign video for John Varvatos‘s upcoming Spring/Summer 2018 collection: