NEED FOR SPEED. Two world-renowned names, which both share origins in southern Germany, have sealed a partnership that marries fashion and speed
Hugo Boss and Mercedes AMG Petronas join forces in a pairing deemed “a perfect fit in terms of their brand values and long success stories.” The synergy will commence in January 2015, starting with high-performance team wear that is specially designed by Hugo Boss for both Formula 1 and headquarter teams. “Everyone in the team is excited about the prospect of being ‘kitted out’ by Hugo Boss at the racetracks next season,” said head of Mercedes-Benz Motorsport Toto Wolff. Additionally, there will be an F1-inspired “BOSS for Mercedes-Benz Collection” presented twice a year. Two of the team’s prominent racers, Lewis Hamilton and Nico Rosberg, are tapped as the faces of this promising partnership.