SPORTY BOSS. Following the appointment of Formula One racers Lewis Hamilton and Nico Rosberg as brand ambassadors for Hugo Boss, the brand continues to recruit sports personalities who represent its spirit and values.
German soccer star Mats Hummels is the latest addition to its roster of reputable sportsmen. Having been a fan of Hugo Boss since he signed his first professional contract in the Bundesliga, Hummels was chosen for his “confident, sophisticated and successful traits” as expressed by Gerd von Podewils, the brand’s vice president of global communication. Seen wearing a sleek three-piece suit in the campaign photo, he is set to represent the brand in both campaign shoots and public appearances.