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in this issue ASA BUTTERFIELD BY MITCHELL NGUYEN MCCORMACK

News: Dior Opens New Boutique in Seoul

Creating an architectural wonder that houses fashion, art and a cafe is Christian Dior, with its new, expansive boutique located in the exclusive Cheongdamdong, Gangnam-gu district, Seoul

 

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Four years in the making, French architect and winner of the prestigious Pritzker Prize, Christian de Portzamparc designed the building, while American architect Peter Marino conceived the interior.

The building’s exterior is particularly striking, even from a distance: a bright white façade inspired by the fabrics, shapes and movement of toiles created in Dior’s Haute Couture Atelier in Paris. Inside, art and furniture installations from renowned Korean, American and French artists give the space the feel of a gallery instead of a store.

 

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Nonetheless, there is a special section reserved for Dior Homme that is treated with sleek symmetry, luxe materials and tactile finishes, showcasing the equally sleek pieces of the brand’s menswear line.

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