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in this issue LUKE GRIMES BY MITCHELL NGUYEN MCCORMACK

Neon Monster: Kim Jones Gives Lowdown on His NikeLab Collaboration

It must be nice to be Kim Jones

 

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The man gets to do what he loves (and gets paid for it). He’s crazy about traveling, and he gets to work as the men’s artistic director in Louis Vuitton, a brand that has “travel” at its very core. He’s always been obsessed with sneakers, especially Nike ones, and now he gets to design for the sportswear brand.

Last month, Jones announced that he would be launching a collaborative collection with NikeLab. The latter has now released an official statement regarding the collection, which will be called “NikeLab x Kim Jones: Packable Sport Style,” and with it, a Q&A with Jones himself.

In the Q&A, Jones explains the inspiration behind his collection; it’s none other than his two passions: Traveling and Nike sneakers. His earliest memories of Nike include, he says, “Being obsessed with having to have a pair of Nikes when I was about 13, or maybe even 12, and just nagging my parents to buy them for me.”

Today, Jones has at least 500 pairs of sneakers. He’s very much well-versed on the Nike archives and incorporate them in his NikeLab collection. The neon-inspired colorways, for example, are taken from old Air Maxes. The NikeLab Air Zoom LWP x Kim Jones is derived from the 1995 Nike Air Zoom LWP, the first running shoe to feature Nike Zoom Air technology.

 

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Meanwhile, Jones’ love for traveling is visible in the garments that make up the NikeLab x Kim Jones: Packable Sport Style collection. The products are constructed with the least amount of seams so they could be lighter and smaller. The Windrunner, for instance, is made from just one piece of water-resistant fabric. Moreover, it can be rolled into a pouch for packing purposes.

Along with the product images, NikeLab also unveiled a video and accompanying pictures from the ad campaign, which features Bulgarian tennis player Grigor Dimitrov and British heptathlete Katarina Johnson-Thompson, both of whom are photographed in the NikeLab Packable Windrunner Top x Kim Jones.

 

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The collection will be available July 23 at nike.com/nikelab and select NikeLab stores.

 

 

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