BRIDGE THE GAP. The “buy a pair of glasses until they break” mentality is set to be changed by Bridges Eyewear, targeting millennials to now see them as fashion accessories
People tend to buy glasses out of necessity instead of the need to accessorize, perhaps once a year when their prescription changes. Looking to change this behavior is Bridges Eyewear, a new brand under the Optik Melawai group which is now offering trendy and youthful glasses with an eye towards millennials.
One way the brand uses to attract potential customers from this particular generation is by establishing an online store. Currently, all of its products are available at bridgeseyewear.com, thereby making it easier than ever for anyone to obtain genuine, reasonably-priced and stylish glasses.