THE REPLACEMENT’S IN. News of Kim Jones replacing Kris Van Assche at Dior Homme is still fresh in our ears, and Louis Vuitton has just dropped the bomb as to whom will take Jones’ old role
Virgil Abloh is set to be Louis Vuitton Men’s new artistic lead
The first quarter of 2018 is yet to come to an end and the men’s fashion industry has already been hit with various major shifts of its artistic leads. One that is still fresh in our memories is the news of Dior Homme taking up Louis Vuitton’s previous men’s artistic director Kim Jones, and now the once empty chair at Louis Vuitton has finally been filled. Although many names had been rumored at taking up the position, the French fashion maison has finally announced that Virgil Abloh, the name behind label Off-White and a longtime creative director for Kanye West will be taking the role.
Quite a ballsy move by Louis Vuitton, as Abloh has no formal education in fashion, despite being widely considered as one of street fashion’s most influential names to date. He studied architecture and civil engineering, but was taught the basics of the fashion trade by his mother who was a seamstress.
The man behind Off-White, Virgil Abloh (copyright Fabian Montique)
With the rise of street wear and the constant collaboration between high-end fashion brands with renowned urban brands, it seems that Louis Vuitton wants to continue the urban appeal that Jones had brought to the brand before his departure by recruiting Abloh.
“Having followed with great interest Virgil’s ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today,” said Michael Burke, chairman and chief executive officer of Louis Vuitton referring to when Abloh was an intern at Fendi with Kanye West, in their bid to learn more about the luxury industry.
Currently based in the US, Abloh is already making plans to move his whole family to Paris to start his new role at Louis Vuitton. Abloh has also revealed he has been working on an eight-page “brand manual” to help define shape his vision for Louis Vuitton, stating, “the first thing I am going to do is define new codes. My muse has always been what people actually wear, and I am really excited to make a luxury version of that.”
Abloh will show his first collection for Louis Vuitton during Paris Men’s Fashion Week in June.