SWEET LONDON. Paul Smith, as a brand, is evocative of fun and colorful London, perfect for cosmopolitan men unafraid to sport bright shades
The Essential fragrance by Paul Smith tops that notion off with a sweet-smelling sensation, calling to mind a cool, rainy day in London during springtime.
Just as how the brand’s campaign does it, featuring British model James Rousseau donning a snappy suit jacket, this eau de toilette may fare better for evening or indoor occasions, given the pungent sweetness followed by hints of fresh cedar and lavender.
It’s not far-fetched to say that this release would very much become one of the most recognizable scents of today.