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Lacoste Live and Cool Cats Collection

‘A Bit of Swag.’ Since its inception in 2009, fashion label Cool Cats has become the epitome of edgy. Not much of a surprise, really, since it was founded by a group of cutting-edge artists, musicians and designers.

So-Me has directed music videos for MGMT and Kanye West, while his comrades Michael Dupouy authored the streetwear almanac All Gone and Pedro Winter used to manage Daft Punk.

The trio’s latest collaborator is fellow French fashion label, Lacoste Live. Together, they’re launching a capsule collection consisting of nine Cool Cats-designed pieces, which include T-shirts, jackets and cardigans.

A fusion between Ivy League and So-Me’s very own unique style, Dupouy explains that “the capsule is for everybody who is looking for a bit of swag! All guys are welcome.”

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