Kiehl’s continues its good work with amfAR
As a part of its ongoing partnership with amfAR, the Foundation for AIDS Research, Kiehl’s is launching Limited Edition Ultimate Strength Hand Salve.
Priced at US$ 28.50, the jumbo-size version of the brand’s classic formula will be sold for charity purposes. A hundred percent of net profits from the sale of the product, up to US$ 25.000, will be donated to amfAR.
In conjunction with the release of the limited edition item, Kiehl’s is also initiating an 11-day charity motorcycle ride that starts on August 3 in New York City and ends on August 13 in Philadelphia. The celebrity riders taking part are Anthony Carrino, Kurt Yaeger, Ben Cohen, Luke Wessman, Gilles Marini, Marcel Floruss, Grant Reynolds, Milissa Sears, Ian Bohen, Nina Senicar, Jay Ellis, Scott Patterson, Josh Mario John, Teddy Sears and JR Bourne.
Along with additional events and projects that have been commenced since 2010, Kiehl’s will have raised US$ 1.600.000 for amfAR.